Frequently Asked Questions

Have a question that's not covered here? Email us directly at hello@openlead.ca — every message gets a personal response.

  • Yes. Whether you're starting from scratch or have run campaigns before, the process starts the same way — understanding your business and building a strategy around your goals. No prior ad experience needed on your end.

  • OpenLead. specialises in Meta (Facebook & Instagram) as the primary platform for lead generation. Campaigns can also be extended to LinkedIn, TikTok, Pinterest, Reddit, and X depending on your audience and goals.

  • Paid social campaigns typically need 4–6 weeks to gather enough data to optimize effectively. The first month is about learning — understanding what messaging resonates, which audiences respond, and where to focus. Results improve as campaigns are refined over time.

  • Most campaigns are optimized for cost per lead — which often means casting a wide net to hit volume targets. We focus on targeting precision, messaging relevance, and campaign structure to attract people who are more likely to actually become customers, not just fill out a form.

  • Ad budgets vary depending on the platform, industry, and goals. During our initial conversation we'll discuss what's realistic for your situation and what budget would be needed to run campaigns effectively. There's no one-size-fits-all answer, but we'll always be upfront about what's achievable.

  • It means we handle everything — strategy, campaign setup, audience research, ad creative direction, optimization, and reporting. You don't need to log into Ads Manager or understand how the platforms work. You stay focused on your business while the campaigns run in the background.

  • Simply email us at hello@openlead.ca with a brief intro about your business and what you're looking to achieve. We'll take it from there. If you're not sure where to start, request a free audit first — it's a no-commitment way to get a clear picture of where your campaigns stand.