More Prospects.
Less Reliance on Referrals.
OpenLead builds Meta campaigns for insurance brokers focused on generating a consistent pipeline of qualified prospects — so your growth doesn't depend on who someone knows.
The Problem
Referrals are great — until they slow down. Most independent insurance brokers have built their book of business on word of mouth, networking, and existing client referrals. It works, until it doesn't.
The brokers who run paid ads often face a different frustration — they generate leads, but the leads are low quality, unresponsive, or shopping for the cheapest possible quote with no intention of committing.
The problem isn't the platform. It's that most insurance campaigns are built to generate volume — not quality. OpenLead builds campaigns designed to attract prospects who are actively looking for coverage and are likely to become long-term clients.
The Solution
🎯 Reach the right prospects
We reach people who are actively in the market for coverage — not just anyone scrolling through their feed
🏗️ Build campaigns that generate quality leads
Every campaign is structured around your ideal client — the one who converts, commits, and stays
📈 Optimise for policies not clicks
We track what's driving real inquiries and continuously improve from there
What We Do For You
Paid Social Campaigns Built Around Consistent Lead Generation
New Prospect Campaigns Meta campaigns targeting people in your area who are actively looking for coverage — home, auto, life, commercial, or a combination. Built around your specific offerings and designed to convert interest into qualified inquiries.
Niche Coverage Campaigns Target prospects looking for specific types of coverage — whether that's first-time home buyers needing home insurance, new drivers looking for auto coverage, or business owners needing commercial policies. Focused campaigns that attract the right people.
Retargeting Campaigns Re-engage people who visited your website or interacted with your content but didn't reach out. These are your warmest prospects — people already aware of your brokerage who just need the right follow-up.
Lead Quality Focus Every campaign is optimised for qualified prospects — not just form fills. That means targeting people most likely to follow through, convert, and become long-term clients worth your time.
The Process
Step 1 — Discovery
We start by understanding your brokerage, your ideal client profile, and what a quality lead actually looks like for you. What types of coverage do you specialise in? Who converts best? No assumptions — everything is built around your specific situation.
Step 2 — Strategy & Planning
We build a campaign strategy around your growth goals — defining the right audiences, coverage messaging, and budget structure before anything goes live.
Step 3 — Campaign Setup & Launch
Every campaign is built from scratch — targeting, creative direction, ad copy, and structure all aligned to attract prospects who are genuinely in the market for coverage.
Step 4 — Optimisation & Testing
Once live, campaigns are continuously monitored and improved. We test audiences, messaging, and offers to find what's driving real inquiries — not just cheap clicks from people who never respond.
Step 5 — Reporting
You receive clear, straightforward updates on what's working. No vanity metrics — just the numbers that matter to your brokerage.
Who This Is For
OpenLead works with:
Independent insurance brokers who want a consistent pipeline of new prospects beyond referrals
Brokerages specialising in personal lines — home, auto, life — looking to grow their book of business
Commercial insurance brokers targeting small and medium-sized businesses
Brokers who have run paid ads before but weren't happy with the quality of leads
Principals and owners ready to treat paid social as a serious, ongoing growth channel